An integrated academic program based on the credit hour system, designed to equip students with the knowledge needed to fully understand the job market and apply theoretical concepts to real-world situations.

The department also plays a key role in preparing students for careers in various marketing fields, such as product marketing, business management, and electronic commerce.

The marketing track curriculum includes:

Core Courses:

• Principles of Organization and Management, Computer Programming, Principles of Accounting, Principles of Economics, Etiquette and Protocol, Business Correspondence and Terminology in English, Structured Programming.

• Principles of Organizational Behavior, Commercial Law, Statistics, and Fundamentals of Public Relations.

Specialized Courses:

• Marketing, General Business Management, Cost Accounting, Management Information Systems, E-Marketing, Financial Analysis, Financial and Capital Markets.

• Production Management, Sales Management, Financial Institutions and Finance Management, Marketing Strategies, and International Business Management.

Applied Courses:

• Marketing Research, Working Capital Management, Project Feasibility Studies, International Marketing, and Fundamentals of Online Marketing.

• In addition, the program includes comprehensive practical training and real-world project applications, allowing students to develop both academic and professional skills.

The academic journey concludes with a graduation project, enabling students to apply the concepts and knowledge they have gained in a real work environment.